Redefining Success: The Shift from Transactional Selling to Value-Based Business Growth
In an increasingly competitive marketplace, businesses that once relied on transactional selling are discovering that short-term wins no longer guarantee sustainable success. Modern consumers and corporate buyers expect more than products and services—they seek partners who understand their needs, deliver measurable value, and foster long-term collaboration. This shift from transactional selling to value-based growth marks […]
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